Convolutional Neural Networks for Advanced Sales Forecasting in Dynamic Market Environments

Authors

DOI:

https://doi.org/10.19139/soic-2310-5070-2143

Keywords:

Convolutional Neural Networks, Sales Forecasting, Time-Series Analysis, Machine Learning, Predictive Analytics

Abstract

This paper presents an enhanced approach to sales forecasting using advanced hybrid deep learning architectures, specifically Convolutional Neural Networks (CNNs) combined with Residual Networks (ResNets) and Temporal Convolutional Networks (TCNs). Utilizing the “Store Item Demand Forecasting Challenge" dataset, the study demonstrates significant improvements in forecasting accuracy over traditional models. The enhanced CNN-TCN model achieved the lowest Mean Absolute Percentage Error (MAPE) of 2.0% and the highest Prediction Interval Coverage Probability (PICP) of 96%. These results highlight the potential of hybrid architectures to provide more reliable and precise sales forecasts, offering valuable insights for business decision-making and strategic planning.

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Published

2025-01-02

Issue

Vol. 13 No. 5 (2025)

Section

Research Articles

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How to Cite

Convolutional Neural Networks for Advanced Sales Forecasting in Dynamic Market Environments. (2025). Statistics, Optimization & Information Computing, 13(5), 1972-1983. https://doi.org/10.19139/soic-2310-5070-2143