HOUSSAM, Meryem; JRAIFI, Abdelilah. GenAI Meets Explainability: Turning Churn Predictions into Personalized Retention Strategies. Statistics, Optimization & Information Computing, [S. l.], v. 15, n. 3, p. 2286–2302, 2026. DOI: 10.19139/soic-2310-5070-3151. Disponível em: https://www.iapress.org/index.php/soic/article/view/3151. Acesso em: 29 apr. 2026.